About us

Times change, but our commitment to putting your journey first does not.

The Apple Taxis Story

From humble beginnings to Exeter’s largest and most trusted private hire taxi service in just under ten years, Apple Taxis are proud to have offices at Exeter St David’s train station, the city centre, and Exeter International Airport, making us ideally placed with all gateways into and out of the South West covered.

Over the last decade our customers have come to expect extraordinary standards, and by fusing the latest technologies with traditional customer service values, we have proudly become Exeter’s premier taxi company.

Today, our iconic ‘Apple’ liveried vehicles are responsible for getting over 1 million people where they need to go each year in the greater Exeter area alone. And with our business expanding every day, we continue to deliver our famed ‘outstanding service’ time and time again


With over 300 vehicles operating in the greater Exeter area, we take our environmental responsibilities very seriously. Proudly starting the journey to a cleaner more sustainable future, with over 50% of our fleet currently being either a hybrid or fully electric vehicle. We aim to increase this figure to 75% by 2027.

Quality Assured

Exeter's largest private hire taxi fleet offers a wide range of vehicles to suit your needs. Our friendly, expertly trained drivers are quality assured and committed to providing you with a safe and comfortable journey every time.

Award Winning

We care about our carbon footprint just as much as our customer service. Our Eco-friendly / low carbon fleet was nationally recognised by the Devon Environmental Business Initiative awards – where we were runners up in 2021.

Years of Experience

2014 saw the acquisition and amalgamation of Exeter’s two largest taxi companies into what you see today as Apple Taxis Exeter. We now answer over 4,000 calls a day, and complete in excess of 1 million journeys a year.

Our Service

Times change, but our commitment to putting your journey first does not.

We’re so certain you won’t find the same high standards anywhere else, we’ve staked our reputation on it. Our continuing quality of service is our commitment to you. So no matter where or how you choose to travel, your journey with Apple Taxis is one of life’s great constants. Our prices stay the same when you book, no surge charges at peak times. We provide cars when you need them, and our average time to pick up on-demand in Central Exeter is under 10 minutes. Over 98% of our bookings arrive on time, and customers can pay with cash, card or through our state of the art smartphone app for Apple and Android.

Our Cars

The most stylish, safest and reliable way to travel.

We’ve spent the last 10 years building – and carefully maintaining – Exeter’s largest fleet of experienced, and fully vetted private hire drivers. Every vehicle is under 8 years old, and fully tracked/insured. With a fleet of over 300 vehicles including the South West’s largest consortium of Eco friendly Hybrid / EV’s, our cars have become a familiar sight around Exeter. 

All of our vehicles are kept to the highest standards, so that you only ever experience a journey in complete comfort, style and safety. Whether you require a standard car, estate car, eco taxi, MPV, or luxury executive vehicle – Apple Taxis can satisfy all of your travel requirements

Our Drivers

Driving Excellence

To be part of the Apple Taxis team you have to share our desire and hunger for exceptional standards of service. Every one of our drivers is carefully vetted and trained to a NVQ Level 2 in ‘road passenger vehicle driving standards.’ This is to guarantee you a consistently comfortable journey that is friendly but always professional. 

Driver’s must also pass our rigorous in-house training course, which includes city driving skills, navigation and customer service. All our drivers have completed disability awareness and safeguarding courses to ensure we meet all of our customer’s needs.